AMPECO’s focus on the UK market, a cornerstone of our global strategy, has led to an exciting development: the appointment of Charlie O’Donoghue as a Technical Architecture Consultant. 

Meet Charlie O'Donoghue, our new Technical Architecture Consultant in the UK - AMPECO's focus on the UK market, a cornerstone of our global strategy, has led to an exciting development: the appointment of Charlie O’Donoghue as a Technical Architecture Consultant. 

By strengthening UK operations, we reaffirm our dedication to understanding and catering to the region’s specific needs and also aim to better support our substantial client base and ongoing collaborations. Charlie’s local insights and technical acumen are key to enhancing our services and support for clients both within the UK and across the globe.

The path to AMPECO

Charlie’s expertise in EV charging is extensive. His e-mobility journey began in 2017 at EV Driver, a startup CPO in the East of the UK, where he gained invaluable experience in installation, charger commissioning, back-office management, and customer service. His career then progressed to consultancy roles, where he assisted major utility companies in crafting EV charging rollout plans and developing training materials for government and industry stakeholders.

He then began his journey at Easee in early 2021. Initially joining as an Integration Sales Engineer, he quickly became the driving force behind the company’s first Global Integration Team. His tenure was marked by significant achievements, ultimately leading to his appointment as the Head of Product for the UK, where he oversaw operations that spanned across Ireland, the Benelux, and Germany, showcasing his ability to drive success across diverse markets.

Today, Charlie stands at a new frontier with AMPECO, embracing the role of Technical Architecture Consultant. “Collaborating closely with sales, I bring business ideas to life through technology. The exciting capabilities of our product and the diverse range of customers we engage with make it a privilege to be a part of the AMPECO team.”

Building bridges between tech and business

Charlie’s expertise is pivotal in fostering strong and enduring relationships between AMPECO and our diverse customer base. Central to his objectives is streamlining the sales process, particularly during the pre-sales stage. He brings an unparalleled understanding of the UK market’s pulse and in-depth knowledge of AMPECO’s product strengths and the ever-evolving technological landscape. 

What sets him apart is his ability to translate complex technical concepts into language that resonates with all stakeholders. This skill isn’t just about effective communication; it’s about building bridges between cutting-edge technology and practical business applications, ensuring that promises made, are promises kept. 

Addressing challenges and seizing opportunities in the UK EV charging market

Primary challenges in the e-mobility sector revolve around the increasing demand for electricity and the difficulty of deploying chargers in the field. However, improved DNO processes and the potential of demand-side response (DSR) technology present exciting opportunities. 

The industry also presents numerous opportunities in fields like energy management and pricing strategies influenced by user behaviour. Innovations in technology enable CPOs to implement dynamic pricing models, considering various factors such as location-based activities or real-time shifts in energy sources. “We’ve seen pioneers like Octopus Energy make great strides with their Plunge Pricing model, proving that dynamic pricing is not just feasible but highly effective.”

Revolutionizing home charging with OEM collaborations

“Imagine a world where your home charger not only powers your vehicle but also intelligently adapts to the most efficient energy tariffs,” says Charlie about AMPECO’s upcoming OEM launches, which aim to integrate home charging solutions with smart energy tariffs. These projects will demonstrate the robust capabilities of the AMPECO platform in handling complex market demands, from public charging to home charging solutions.

“The strength of the AMPECO platform lies in its sheer breadth of capabilities, making it exceptionally adept at handling complex use cases emerging from the market,” Charlie explains. With a focus on public charging, roaming, and now home charging, AMPECO is poised to become an integral part of the technology stack, addressing diverse and powerful charging needs.

AMPECO’s strategies in an evolving market

As the UK rapidly evolves into one of the most EV-ready nations globally, AMPECO is at the forefront. “The UK’s e-mobility landscape is undergoing rapid growth, fueled by the nation’s commitment to achieving Net Zero and the government’s ambitious target of deploying thousands of chargers by 2030 under the ZEV mandate.”

Responding to this upsurge, AMPECO isn’t just keeping pace; it’s setting the pace. “AMPECO is continuously rolling out innovative features and capabilities, empowering a wide spectrum of customers to depend on our robust platform.”By integrating cutting-edge features and fostering collaborative initiatives, AMPECO is not just contributing to the industry; it’s driving a movement towards a cleaner, more sustainable future in mobility. “We are here to lead this transition,” Charlie asserts, leveraging technology and innovation to build a more sustainable future in every community we touch.”

Discover customised EV charging solutions and learn how AMPECO can accelerate your success in the UK market.


Dimitar Atanasov

Brand & Communications Manager

About the author

Dimitar is an expert at crafting initiatives that drive brand awareness, nurture partner relationships, and establish organizations as trusted industry leaders.