Power, Policy & Profit: The 2025 UK CPO Playbook

With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK’s leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Meet our speakers

Melanie Shufflebotham is an e-mobility pioneer with 10+ years in EV charging infrastructure. As Co-founder and COO of Zapmap, the UK’s leading EV charging app launched in 2014, she enables drivers and industry to navigate electric charging with confidence. Melanie is a regular contributor to discussion on the EV charging market, is recognised in GreenFleet’s 100 Most Influential list and brings extensive experience in product development, digital platforms, and sustainable transport solutions.

Melanie Shufflebotham

Co-founder and COO, Zapmap

Adam Healy is an e-mobility expert specializing in EV charging strategy and infrastructure development. As Principal at Roland Berger’s London office, he advises clients on strategic topics across the EV charging value chain. Adam focuses on market analysis, implementation strategies, and investment opportunities for charging networks in Europe. He contributes to industry publications and provides expert insights on infrastructure evolution and market dynamics in the expanding e-mobility sector.

Adam Healy

Principal, Roland Berger

Jarrod Birch is an EV charging policy expert with vast experience in infrastructure. As former Policy Lead at Shell Recharge, he shaped regulatory frameworks supporting EV adoption across the UK. Recently appointed as ChargeUK’s first Head of Policy, Jarrod focuses on creating favorable conditions for expanding the UK’s charging network. He brings industry insights from serving on ChargeUK’s Board and champions initiatives ensuring access to convenient affordable EV charging solutions.

Jarrod Birch

Head of Policy, ChargeUK

Ross Mabon is an e-mobility operations leader with 5+ years in EV charging infrastructure. As COO of Zapgo, a UK rapid-charging network, he drives the mission to electrify rural and semi-urban areas by deploying reliable ultra-fast charge points. Ross shapes rollout strategy, builds power and landlord partnerships, and champions lean, customer-focused operations. He brings deep expertise in scaling infrastructure, continuous improvement, and sustainable transport.

Ross Mabon

COO, Zapgo

Toby Crane-Buck is a commercial strategy expert with extensive experience in EV charging infrastructure. As Head of Commercial at Energy Park, he leads fully-funded EV charging solutions for UK apartment buildings. Toby focuses on strategic oversight and commercial structuring to expand charging infrastructure deployment. He brings valuable expertise from major consulting firms including Deloitte, specializing in transformation projects and sustainable infrastructure development.

Toby Crane-Buck

Head of Commercial, Energy Park

Giles Kinnersley is an EV charging pioneer with 15+ years of experience since 2008. As Business Development Director at AMPECO, he expands charging management software across UK and Ireland. Previously at Connected Kerb and Schneider, Giles brings global view from UK, Dubai, Europe and US. He specializes in partnerships and helping operators build networks with advanced solutions using AI and energy forecasting.

Giles Kinnersley

UK Business Development Director, AMPECO

Master the Challenges Facing UK Charge Point Operators in 2025

[webinar] Power, Policy & Profit: The 2025 UK Charge Point Operator Playbook - With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK's leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Overcome infrastructure development challenges while accelerating deployment timelines

ev roaming icon

Develop scalable business models that drive sustainable profitability

Customers

Meet regulatory requirements while controlling operational costs

[webinar] Power, Policy & Profit: The 2025 UK Charge Point Operator Playbook - With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK's leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Apply lessons from recent industry deployments and innovations

What you will learn

Gain practical insights and strategic frameworks to navigate the UK’s public charging sector as it transitions from build-out to business-model maturity.

[webinar] Power, Policy & Profit: The 2025 UK Charge Point Operator Playbook - With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK's leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Market Dynamics & Competitive Landscape

Analyze charging infrastructure development against EV adoption projections. Examine market fragmentation, consolidation trends, and player positioning. Evaluate funding landscapes, financing options, and investor sentiment shaping the UK ecosystem.

[webinar] Power, Policy & Profit: The 2025 UK Charge Point Operator Playbook - With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK's leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Regulatory Compliance & Customer Experience

Master standards for reliability, payments, pricing transparency, and data sharing. Implement compliance approaches with sustainable performance systems. Enhance accessibility and user satisfaction while preparing for evolving regulatory expectations.

[webinar] Power, Policy & Profit: The 2025 UK Charge Point Operator Playbook - With regulatory compliance demands and infrastructure challenges colliding this summer, join the UK's leading CPOs, policy‑makers, and analysts for a strategic masterclass on navigating the evolving EV charging landscape.

Strategic Infrastructure Development

Develop efficient grid connection strategies to overcome deployment challenges. Balance speed, quality, and cost while learning from European success models. Design adaptable sites with growth capabilities based on strategic selection factors.

Public EV charging

Business Model Development & Market Expansion

Optimize utilization thresholds and revenue drivers for sustainable profitability. Control energy costs while making informed platform technology decisions. Evaluate expansion models and identify promising domestic and international opportunities.


Who is this webinar for

Essential for decision-makers and stakeholders in the UK’s evolving EV charging ecosystem, this webinar is specifically tailored for:

  • 1

    C-suite executives and strategic leaders navigating regulatory compliance, market positioning, and sustainable growth models

  • 2

    Infrastructure and operations directors tackling grid connection bottlenecks, deployment optimization, and reliability challenges

  • 3

    Public sector officials and policy advisors supporting infrastructure development and regulatory frameworks

  • 4

    Technology decision-makers assessing build, buy, or partner approaches to EV charging management platforms

Webinar FAQs

Got questions? We’ve got answers. Here are some common queries about our webinar:

How can I attend?

After registering on this page, you’ll receive an email with a link to join the webinar.

Will a recording be available?

Yes, a free webinar recording will be available on our website after the event.

What if I can’t attend the live session?

Don’t worry! Register anyway to receive the recording and any additional materials.

Is there a Q&A session during the webinar?

Yes, we’ll have a dedicated Q&A session where you can interact with our expert panel.

Do I need any special software to join?

Our webinar uses Zoom Webinars. Your confirmation email will include all necessary instructions.