Company Overview
Ignitis ON has positioned itself as a leader in the electrification of transport across Lithuania, Latvia, and Estonia.
The company’s integrated approach leverages its position as part of one of the biggest energy player in Lithuania, serving approximately half of the country’s population as electricity and gas customers. This extensive customer base provides a unique foundation for creating a comprehensive energy ecosystem that spans from renewable energy generation to electric vehicle charging solutions.
“We want to be seen as the leading fast charging network in the Baltics, which is focused on reliability and innovations and for sure, fast charging and seamless user experience. What’s really important is that we just want to be really good partners in every area where energy is involved.”
Eimantas Balta,
Head of EV Charging for the Baltics at Ignitis
One of the biggest milestones for us was when we launched the updated Ignitis ON app for our Lithuanian clients… and when we combined all three Baltic states finally into one seamless solution to charge all across the Baltics without multiple apps or different registrations.
Eimantas Balta, Head of EV Charging for the Baltics at Ignitis
Challenges
Platform Limitations and Migration Urgency
Ignitis ON previously relied on another charge point management platform, which presented significant operational constraints. The previous platform lacked the flexibility needed for Ignitis ON’s ambitious multi-country expansion plans, particularly around home reimbursement, billing capabilities, and implementing new services and tariff mechanisms. Additionally, the platform had significant white-label limitations. When their previous software partner announced their strategic shift away from charge point management services, Ignitis ON faced an urgent timeline to migrate their entire network while maintaining uninterrupted service for over 30,000 customers and 1,000+ business clients.
Multi-Country Operational Complexity
Operating across three Baltic countries (Lithuania, Latvia, and Estonia) introduced substantial operational challenges. Each market had different regulatory requirements, fiscal compliance standards, and payment processing needs. Latvia presented particularly strict fiscalization requirements, while managing a unified customer experience across borders required sophisticated technical solutions that their previous platform couldn’t deliver.
Scalability and Growth Management
The company required robust fleet management capabilities to serve their growing B2B customer base of over 2,000 business clients, including major fleet operators and courier companies.
Customer Education and Market Development
As the EV market matured beyond early adopters, Ignitis ON recognized the need to educate a new wave of customers who were less familiar with electric vehicle charging processes. This required enhanced customer support capabilities and marketing tools integrated into their charging ecosystem.
Opportunities
Market Leadership Through Innovation
As Lithuania’s largest energy company with deep local market knowledge, Ignitis had the opportunity to leverage their renewable energy capabilities to offer truly sustainable charging solutions. Their position as both renewable energy provider and charging network operator created a unique synergy for integrated energy services.
Comprehensive Energy Ecosystem Development
The company identified significant potential in expanding beyond public charging to include home charging, depot charging, and charging-as-a-service solutions for business customers. This diversification would allow them to capture additional market segments while creating a seamless experience across all charging scenarios.
Advanced Technology Integration
Opportunities existed to implement cutting-edge features like dynamic load management, energy flexibility market participation, and integration with wholesale electricity markets through Nordpool. These capabilities would enable new revenue streams while optimizing network operations.
Regional Network Dominance
The multi-country expansion across the Baltics presented an opportunity to create the region’s first truly integrated charging network, allowing seamless roaming and a unified customer experience across national borders.
Solution
After a comprehensive evaluation of multiple platform providers, Ignitis ON selected AMPECO’s charge point management system based on its superior flexibility, scalability, and comprehensive feature set that aligned with their ambitious growth plans.
Multi-Tenant Architecture
AMPECO enabled Ignitis ON to operate seamlessly across Lithuania, Latvia, and Estonia through a sophisticated multi-country setup that maintained unified operations while accommodating regional differences in regulations and payment requirements.
Advanced Payment Integration
The AMPECO’s platform provided flexible payment service provider integration, enabling the implementation of payment terminals through Worldline partnership. This flexibility allowed Ignitis ON to offer multiple payment options including contactless payments, RFID cards, and mobile app transactions.
Corporate Billing and Fleet Management
AMPECO’s corporate billing functionality enabled Ignitis ON to serve their extensive B2B customer base more effectively, allowing fleet operators to manage multiple drivers under unified billing accounts while maintaining individual user experiences and detailed reporting capabilities.
Nordpool Integration and Energy Flexibility
AMPECO’s platform capabilities support Ignitis ON’s roadmap for advanced energy market participation through Nordpool integration. This functionality enables Ignitis ON to implement dynamic pricing based on hourly electricity rates, participate in flexibility markets, and optimize charging operations based on wholesale electricity market conditions. The integration positions Ignitis ON to offer innovative tariff mechanisms and develop new revenue streams while providing customers with more cost-effective charging options aligned with real-time energy market pricing.
Enhanced Mobile Application (App 2.0)
As primary early adopters of AMPECO’s App 2.0, Ignitis ON gained access to advanced features including comprehensive wallet functionality, detailed charging session information, and integrated user experience across all Ignitis ON services in the Baltics.
API Integration and Data Analytics
AMPECO’s API capabilities allowed Ignitis ON to integrate with their existing ERP systems, create sophisticated Power BI dashboards, and extract detailed analytics for business intelligence and operational optimization.
Migration Support and Security
AMPECO provided comprehensive migration support to ensure seamless transition of all customer data, charging stations, and historical information while meeting Ignitis ON’s stringent security requirements as a government-owned utility company.
ResultS
Successful Multi-Country Network Integration
The transition to AMPECO enabled Ignitis ON to achieve their vision of a truly integrated Baltic charging network. Since launching the unified solution in January 2025, customers can now travel seamlessly across Lithuania, Latvia, and Estonia using a single Ignitis ON app, with unified billing and consistent service quality. This integration eliminated the need for multiple registrations or different payment methods across countries.
Significant Business Growth and Scaling
Following the AMPECO platform migration, Ignitis ON successfully scaled their operations across multiple dimensions. The team expanded significantly across the three Baltic countries, with dedicated teams established in each market. The network grew from approximately 200 charging stations to over 1,000 charging points in Lithuania alone, with active expansion continuing in Latvia and Estonia.
Enhanced Customer Experience and Reliability
The new platform delivered significant improvements in user experience through the redesigned mobile application. Customers gained access to real-time charging station information, enhanced mapping features with detailed station specifications, and improved payment processing. The integration of charging curve visualization after sessions helped educate customers about EV charging behavior, reducing support calls and improving satisfaction.
Advanced Operational Capabilities
AMPECO’s platform enabled sophisticated fleet management for Ignitis ON’s 2,000+ business customers, with approximately 90 new B2B customers joining monthly. The corporate billing functionality allowed companies to manage multiple drivers efficiently while maintaining detailed usage tracking and reporting. The platform’s API capabilities enabled integration with Ignitis ON’s broader energy services ecosystem.
Regulatory Compliance and Payment Innovation
Ignitis ON successfully implemented payment terminals to meet European Union requirements, becoming one of the first operators in Lithuania to offer contactless payment options at charging stations. The cloud-based payment terminal integration provided cost-effective compliance while maintaining operational flexibility.
Foundation for Future Innovation
With AMPECO’s scalable platform, Ignitis ON established the technical foundation for advanced services, including energy flexibility market participation, demand response programs, and integration with renewable energy sources. The platform’s capabilities support their roadmap for home charging solutions and charging-as-a-service offerings.
Data-Driven Operations
Enhanced data analytics capabilities through AMPECO’s APIs enabled Ignitis ON to create comprehensive Power BI dashboards, implement fraud detection systems, and optimize network utilization based on weather patterns, customer behavior, and market conditions. This data-driven approach supports strategic decision-making and operational efficiency improvements.
By migrating to AMPECO, Ignitis ON not only overcame the limitations of their previous platform but gained a comprehensive and flexible technology foundation that supports their vision of becoming the Baltic region’s leading sustainable mobility provider, seamlessly integrating renewable energy generation with advanced EV charging infrastructure.
In 2024, across the Baltics, compared to main competitors from the energy and utility sector who also provide public charging, we managed to charge twice more energy through our public charging network compared to other main competitors.
Eimantas Balta, Head of EV Charging for the Baltics at Ignitis
“We have an excellent communication with the AMPECO team. We are meeting regularly and exchanging ideas, which creates a feeling that we are moving forward together and building something really impactful.”
Vidmantas Dijokas
Head of Commerce, EV Charging Network Department at Ignitis
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