Company Overview
Energy Park is a UK-based electric vehicle (EV) charging infrastructure company focused on delivering accessible electric vehicle (EV) charging solutions for residential sites and businesses, with a focus on apartment buildings. The company wants to facilitate fairer, more accessible EV charging in the UK, and is on a mission to set the standard for future-proof EV charging in residential locations.
Energy Park is set to drive the UK’s adoption of EVs by improving access to low-cost, convenient EV charging at apartment buildings with communal parking areas. Due to the challenges of getting EV infrastructure into these communal car parks, the growing demand for EV charge points at apartment buildings has so far been largely overlooked, with home driveways and public charging being prioritized. However, with an estimated 100,000 apartment buildings in the UK, Energy Park wants to address this need and make EV ownership an option for everyone.
With a strategic focus on deploying scalable charging infrastructure, Energy Park takes a unique approach by installing the complete infrastructure upfront to support long-term EV adoption in residential buildings. This forward-thinking strategy allows for rapid deployment of individual charge points as residents transition to electric vehicles.
“What appealed to us about AMPECO’s platform was that it doesn’t really matter which way we go with technology – we can integrate it with different platforms or different hardware solutions.”
Gavin Malone, Founder and COO, Energy Park
Challenges and opportunities
With many potential multi-unit dwelling sites identified in the UK, the market presents significant opportunities for residential EV charging.
Today, access to charge points at apartment buildings is often limited, with residents paying prices comparable to higher public charging rates. Energy Park intends to change this by giving residents access to a greater number of affordable charge points while providing a reliable service and dedicated ongoing customer support.
Energy Park faced several significant challenges as they entered the UK market. They needed to find a flexible charging management platform that could support their subscription-based business model without revenue sharing requirements.
Additionally, they required a technology solution that could evolve with market changes and new regulations, while integrating with multiple hardware manufacturers. As a new company with a small team, they needed to build a credible market presence and develop a scalable solution that could grow from servicing a few sites to hundreds of locations.
Solution
Energy Park selected AMPECO’s Charge Point Management System (CPMS) as their core operational platform after evaluating multiple providers. The decision was driven by several key factors that aligned perfectly with their business model and growth strategy.
Flexible Business Model Support
The key factor in the selection was AMPECO’s ability to accommodate various business models. Unlike other platforms that required revenue-sharing arrangements, AMPECO’s model provided cost certainty and enabled Energy Park to maintain full control over their pricing and subscription model and ultimately the end-user experience. This flexibility was crucial in supporting their unique approach of infrastructure-first deployment with gradual charge point activation.
Technical Capabilities for Seamless Integrations
The technical capabilities of AMPECO’s platform proved to be a perfect match for Energy Park’s needs. The hardware-agnostic platform allows integration with various charge point manufacturers, while comprehensive API capabilities support custom integration needs.
The platform’s proven track record of staying current with industry regulations and market changes, coupled with multi-language support, provides a solid foundation for future international expansion.
This forward-thinking approach was particularly valuable as Energy Park wasn’t initially certain which market segment they would focus on, but knew they needed a platform that would evolve with the market. They chose AMPECO’s platform because it was the only one that allowed them to plan their business better with a growth mindset.
Operational Excellence
Real-time visibility and control of charge points, quick deployment and commissioning capabilities and comprehensive technical support during the initial phase have all contributed to Energy Park’s success. The platform’s robust white-label mobile app delivers an excellent user experience, while ongoing training and knowledge transfer help build internal capabilities.
Security Guarantees
Energy Park was reassured by AMPECO’s commitment to data security compliance and the advanced security measures in place to support scalable business growth. With an ISO certified Information Security Management system and a long-term partnership with AWS, they felt confident in AMPECO’s data operations, and this was a key factor in their decision to select the platform.
Ongoing Support
During the initial deployment phase, AMPECO’s technical support proved instrumental in Energy Park’s success. The comprehensive support went beyond basic troubleshooting, with AMPECO’s technical team providing strategic guidance and proactive advice that helped Energy Park optimize their operations. This collaborative approach enabled Energy Park to maximize the platform’s capabilities while building their internal expertise.
The AMPECO’s relationship-focused approach and belief in Energy Park’s ability to succeed and grow was particularly valuable as the company established their market presence and scaled their operations from a lean team to a growing enterprise.
ResultS
With AMPECO’s CPMS platform as their foundation, Energy Park has achieved significant milestones and positioned themselves for future growth.
Operational Achievements
Their operational achievements include the successful launch of their subscription-based charging model and the deployment of infrastructure at multiple residential sites and holiday parks. They’ve demonstrated rapid charge point commissioning capabilities and built strong relationships with large property portfolios.
Enhanced EV Driver Experience
The enhanced customer experience has been particularly noteworthy. Energy Park has implemented a frictionless charging activation process and delivers consistent, reliable charging services. “The feedback is brilliant,” notes Energy Park’s Founder and COO, Gavin Malone. “Users compliment us saying how simple it is – you just plug in, identify the charge point, press the button, and it’s done. Compared to some other solutions, it’s really simple to adopt.” They’ve maintained high service levels and established quick response times for new charge point installations, typically within 24-48 hours.
Business Impact
Energy Park has successfully secured a significant investment of funding of £35m from the UK Government’s Charging Infrastructure Investment Fund (CIIF) and established credibility in the market despite being a new entrant. They’ve created a scalable foundation for future growth and developed strong relationships with property portfolio owners, positioning themselves for market leadership in residential charging.
Looking ahead, Energy Park is now positioned to execute an ambitious growth strategy. Their plans include expanding their UK residential charging network, focusing on apartment blocks, and developing advanced energy management capabilities, including load balancing.
They’re also working towards creating demand response capabilities that enable better-localized energy management and the implementation of dynamic pricing through partnerships with energy providers. The company is also developing custom user interfaces that work in conjunction with the CPMS for enhanced customer experience and exploring international expansion opportunities in the coming years.
“We had a lot of confidence in AMPECO’s development of the platform. The EV market is relatively early and what scared us was adopting platforms that we couldn’t shift with the market. When we sat down with AMPECO, we asked questions around how you’ve changed the platform, what new functionality you’re adopting and how regulation has changed the way you do things. We felt very reassured after asking those questions.”
Gavin Malone, Founder and COO, Energy Park
“AMPECO’s platform gave us a very credible offering. Even though we were small at the time, it made us look much bigger than we were. Now that we are growing quite rapidly, it’s proved to be very flexible and ideal for meeting our needs as we start to deploy the capital that we’ve raised. For every EV charging infrastructure installation we undertake, this platform remains very attractive to us.”
Gavin Malone
Founder and COO, Energy Park
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