MASTERCLASS
Beyond charge point utilization: Marketing strategies that drive growth
Hear from five of the top e-mobility growth leaders
Join this comprehensive 90-minute expert session designed to help Charge Point Operators develop effective marketing strategies that drive station utilization, enhance market visibility, and optimize revenue across both B2C and B2B channels.
Gather knowledge from the industry leaders
Most CPOs focus on infrastructure but struggle to build demand
Charger uptime and utilization aren’t enough. This session shows you how to drive growth through brand, pricing, and EV driver acquisition strategies.
You will learn:
How to position your EV charging business as a standout brand in a crowded market
Real-world pricing strategies that boost both utilization and revenue
Proven tactics to attract and retain EV drivers without overspending on acquisition
Ways to improve user experience that drive loyalty and repeat usage
Lessons from CPOs and marketers already scaling networks worldwide
Masterclass agenda:
Charger uptime and utilization aren’t enough. This session shows you how to drive growth through brand, pricing, and EV driver acquisition strategies.
- 1
Presentation – CPO Marketing 101
Get a clear breakdown of both B2C and B2B marketing essentials: learn how to build an EV driver brand that resonates, while also positioning your business to win enterprise deals and strategic partnerships.
- 2
CPO Marketing Leaders Panel + Q&A
Join our panel of seasoned industry marketers as they unpack real-world challenges and share actionable strategies. We’ll dive into key questions around branding, pricing, and EV driver acquisition—followed by a live Q&A where you can get your own questions answered.
Get access to leading industry strategists
With deep expertise in marketing and brand strategy, Frank Plaschka helped establish IONITY as one of Europe’s leading ultra-fast charging networks. As Head of Marketing, he led the brand’s growth across multiple markets, shaping its identity and public presence. Now working independently, Frank supports mobility companies with strategic guidance to accelerate their impact in a competitive landscape.
Frank Plaschka
Senior Advisor & Independent Consultant
With a strong track record in eMobility and digital innovation, Theo Reichgelt helps charge point operators grow through strategic marketing and data-driven customer engagement. As Founder of Nexxt Industry, he has guided CPOs across Europe in building scalable marketing strategies that boost visibility, utilization, and revenue. His deep sector expertise and hands-on approach have positioned him as a trusted advisor for networks aiming to stand out in a competitive landscape.
Theo Reichgelt
CEO, Nexxt Industry
Ivan de Quercize brings deep eMobility expertise to Electra, a leading ultra-fast EV charging network in Europe, where he drives brand, growth, and partnerships. He spent seven years at BlaBlaCar leading marketing across multiple countries and business lines. Known for his data-driven mindset and customer focus, he’s strongly committed to advancing sustainable and high-impact mobility solutions.
Ivan de Quercize
Chief Revenue Officer, Electra
Dana Buena drives Fastned’s brand transformation as Creative Director & Head of Brand, steering strategy, design and voice across 400+ high-power charging stations in eight European markets. Backed by a decade in top agencies and consumer brands, she leads Fastned’s first in-house creative team to deliver a consistent, driver-centred identity for its rapid-charging network.
Dana Buena
Creative Director and Head of Brand, Fastned
With over four years of experience in the eMobility sector, Baycho Georgiev has been key to positioning AMPECO as a leading force in the industry. His entrepreneurial background and deep industry knowledge have driven AMPECO’s market growth, shaping its product offerings to meet evolving demands. Through his strategic leadership, Baycho has helped put AMPECO on the map, establishing its reputation as an innovative leader in the eMobility space.
Baycho Georgiev
Chief Marketing Officer, AMPECO
Masterclass FAQs
Got questions? We’ve got answers. Here are some common queries about our masterclass:
How can I attend?
After registering on this page, you’ll receive an email with a link to join the masterclass.
Will a recording be available?
Yes, a free masterclass recording will be available on our website after the event.
What if I can’t attend the live session?
Don’t worry! Register anyway to receive the recording and any additional materials.
Is there a Q&A session during the masterclass?
Yes, we’ll have a dedicated Q&A session where you can interact with our expert panel.
Do I need any special software to join?
Our webinar uses Zoom Webinars. Your confirmation email will include all necessary instructions.
Update your vision
Real-world examples from fast-scaling CPOs and consultants
No fluff — just 90 minutes of actionable insights
Proven strategies for EV driver growth, branding, and pricing
Hear from five of the top e-mobility growth leaders