Beyond Charge Point Utilization: Marketing Strategies That Drive Growth
Join this comprehensive 90-minute expert session designed to help Charge Point Operators develop effective marketing strategies that drive station utilization, enhance market visibility, and optimize revenue across both B2C and B2B channels.
June 26th | 4:00 PM CET | 90 minutes
Transform EV Charging Challenges into Marketing Growth Opportunities and Competitive Advantages
Strategic marketing optimization through proven B2B and B2C strategies drives profitability and market leadership for EV charging networks. CPOs relying on basic visibility tactics face slow expansion and struggle to differentiate from competitors beyond basic charging infrastructure.
PART 1: Presentation
CPO Marketing 101
Learn proven marketing strategies that drive network utilization, revenue growth, and market leadership at every CPO growth stage
B2C Marketing
Discover how B2C marketing evolves across four distinct CPO growth stages, from foundation launch to market leadership. Learn brand building and digital visibility tactics, experience design that generates positive reviews and drives loyalty, and community building that fosters driver advocacy. Master revenue optimization through dynamic pricing, personalized offerings, diversified revenue streams including retail partnerships, and data-driven strategies that establish market leadership.
B2B Marketing
Learn strategic partnership strategies that drive CPO network expansion and revenue growth. Examine site host acquisition through targeted property analysis and compelling value propositions, partnership model development, and leveraging case studies to attract new partners. Explore commercial solutions including fleet programs, white-label partnerships, value-added energy services, and ecosystem development through strategic alliances and industry leadership positioning.
Theo Reichgelt
eMobility Marketing Specialist, Nexxt Industry
With over 8 years of experience driving EV adoption, Theo has led major B2C and B2B campaigns across Europe. He’ll share proven playbooks for rapid driver acquisition and utilization growth.
PART 2: CPO Marketing Leaders Panel
From Strategy to Success: Real-World CPO Marketing Insights
An interactive expert panel explores real-world case studies, answers your toughest questions, and uncovers the next frontier in EV charging marketing.
Meet our Speakers
With deep expertise in marketing and brand strategy, Frank Plaschka helped establish IONITY as one of Europe’s leading ultra-fast charging networks. As Head of Marketing, he led the brand’s growth across multiple markets, shaping its identity and public presence. Now working independently, Frank supports mobility companies with strategic guidance to accelerate their impact in a competitive landscape.
Frank Plaschka
IONITY’s Brand Creator & Independent Consultant
Ivan de Quercize brings deep eMobility expertise to Electra, a leading ultra-fast EV charging network in Europe, where he drives brand, growth, and partnerships. He spent seven years at BlaBlaCar leading marketing across multiple countries and business lines. Known for his data-driven mindset and customer focus, he’s strongly committed to advancing sustainable and high-impact mobility solutions.
Ivan de Quercize
Chief Revenue Officer, Electra
Dana Buena drives Fastned’s brand transformation as Creative Director & Head of Brand, steering strategy, design and voice across 400+ high-power charging stations in nine European markets. Backed by a decade in top agencies and consumer brands, she leads Fastned’s first in-house creative team to deliver a consistent, driver-centred identity for its rapid-charging network.
Dana Buena
Creative Director and Head of Brand, Fastned
With a strong track record in eMobility and digital innovation, Theo Reichgelt helps charge point operators grow through strategic marketing and data-driven customer engagement. As Founder of Nexxt Industry, he has guided CPOs across Europe in building scalable marketing strategies that boost visibility, utilization, and revenue. His deep sector expertise and hands-on approach have positioned him as a trusted advisor for networks aiming to stand out in a competitive landscape.
Theo Reichgelt
CEO, Nexxt Industry
With over four years of experience in the eMobility sector, Baycho Georgiev has been key to positioning AMPECO as a leading force in the industry. His entrepreneurial background and deep industry knowledge have driven AMPECO’s market growth, shaping its product offerings to meet evolving demands. Through his strategic leadership, Baycho has helped put AMPECO on the map, establishing its reputation as an innovative leader in the eMobility space.
Baycho Georgiev
Chief Marketing Officer, AMPECO
Who is this masterclass for
Essential for decision-makers and stakeholders in the global EV charging ecosystem, this masterclass is specifically tailored for:
- 1
C-suite executives and founders navigating network expansion, brand positioning, and competitive differentiation
- 2
Marketing directors and business development leaders driving site acquisition, partnerships, and customer retention
- 3
Operations and product managers optimizing station utilization, pricing strategies, and driver experience
- 4
Commercial executives developing fleet programs, B2B solutions, and strategic partnerships for scaling networks
Masterclass FAQs
Got questions? We’ve got answers. Here are some common queries about our masterclass:
How can I attend?
After registering on this page, you’ll receive an email with a link to join the masterclass.
Will a recording be available?
Yes, a free masterclass recording will be available on our website after the event.
What if I can’t attend the live session?
Don’t worry! Register anyway to receive the recording and any additional materials.
Is there a Q&A session during the masterclass?
Yes, we’ll have a dedicated Q&A session where you can interact with our expert panel.
Do I need any special software to join?
Our webinar uses Zoom Webinars. Your confirmation email will include all necessary instructions.